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In Social Media, Twitter is Just the Start
Twitter is all the rage, but it does not represent a winning social media strategy. Don’t get me wrong … I am very bullish on Twitter and think it is a great tool to reinforce the brand that you are,...
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Social Media: Are Twitter and Facebook Best?
Twitter and Facebook … most often the first two words after social media. Just about every executive initiative related to social media starts with, “We need to be on Facebook and Twitter.” But are...
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Social Media: “The Numbers Don’t Lie”
“The numbers don’t lie.” This is a phrase I have heard often since @lindsaykap joined The Social Media Dream Team. How true, how true, BUT … it depends what numbers you look at! Recently, I was asked...
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You Are Pretty Easy to Pick Out
This past week, I was walking into work in the crowded lobby of my downtown Manhattan office. All of a sudden I feel a tap on my shoulder and turn around and see my boss. After the usual “hi, how’s it...
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Tying Social Media to the Most Important Business Question
If you had one, just one, business question to answer, what would it be? The most important one is “What does success look like?” If you can’t envision this or answer it, you can not obtain it. If you...
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How You Can Execute Social Media Successfully
You know you need social media to connect with customers. You are beginning to hear more success stories. But connecting the dots and defining how YOU can leverage social initiatives to win over...
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Defining Social Media Success
This past week, Brian Morrissey of AdWeek reported that “YouTube names top 10 brand videos of 2010.”. No shocker, the Old Spice video was top ranked. I personally liked Toyota’s Swagger Wagon video...
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Separating Personal and Professional Social Presence
For the past five years plus, I have established and maintained a professional brand as Social Steve. The focus of my Social Steve brand has been to share experiences, best practices, and my...
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Digital Marketing Strikes Disruptive Chords for the Music Industry
Digital media and platforms are disruptive. Probably no vertical knows this better than the music industry. But maybe the days of diminishing sales revenue for the music industry are behind us. (Maybe...
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How Often Should You Post?
I am probably asked this question more than any other from brand clients? The simple answer is you should post as much as your audience is likely to want to hear from you. Yes, this answer is somewhat...
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Not All Numbers Matter in Social Marketing
All marketing efforts need to be justified with empirical results. And at the same time, way too many social marketers look at the wrong numbers or wrong combination of numbers. Let’s get it right on...
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Anyone Can Lead Marketing – Right?
Twitter just answered the question – “Anyone Can Lead Marketing, Right?” You would think that is their perception given their latest move. The man, who orchestrated the Twitter IPO and current Twitter...
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